Saturday, August 19, 2006

Food Porn

I recently viewed an NPR program where the guest was talking about the rise in what he called 'food porn'; the Food Network as a form of pornography. He talked about how the Food Network uses a lot of the same cinematic techniques that the porn industry uses, such as overmiking. My first thought was remembering the section in (I think) Mere Christianity where Lewis talks about a strip tease involving a leg of lamb. My second thought was that the guest must be exaggerating. But I thought about it some more, and I wonder if he was.

What characterizes pornography, as opposed to other forms of sexual conduct, is that one aspect of a good thing is made into the whole. Having sex with someone is not pornography. Pornography happens when the enjoyment of a beautiful body is made into the whole. And this indicates at least a certain structural similarity between pornography and 'food porn'. Cooking and eating a beautiful meal is not 'food porn'. But doesn't watching Giada do it bear at least a similar relationship to actually doing it ourselves as watching Jenna Jameson do it does to actually doing it ourselves? Food for thought.

EDIT: I posted a similar message on a listserv, and one of the other members noted the following, which I though I should put up here:

Ironically, after posting my last, I reached page 143 in one of my
current reads entitled HEAT by Bill Buford, a saga of a writer
fascinated by food and the art of cooking who apprenticed himself to
various chefs. The passage mention below immediately caught my eye.
He spoke of new shows (on the Food Network) putting a preminum on
presentation rather thn knowledge, "intimate-seeming camera close-ups
of foods, as though objects of sexual satisfaction.

......skin-flick
feel reinforced.......range of heightened effects.....amplified
sounds of frying, ,snapping, crunching, crewing,
swallowing.........always...a tongue making small, wet, bubbly tongue
sounds.......Talent.....directed .......to use it (her tongue)
conspicuously - to taste food on a spoon....work it around a batter-
covered beater or clean the lips with it........ aim spelled out by
former programming exec.........looking for the kind of show..makes
people want to crawl up to their television set and lick the
screen." (To which the author replied, ' "Yuck."')

If this is what the NPR guest on the program that Chris was referring
to had seen, well, yes. He has a point. I am generally a reader about
food rather than a watcher.

I suspect that where some of what I don't like about a lot of Food Network shows -- the focus on a vicarious pleasure of watching, as opposed to others of their shows (like my favorite, Good Eats), which are more 'educational'. I'm not sure to what extent watching Emeril makes one a better cook; I'm sure I've learned a fair amount from Alton Brown.

1 Comments:

Blogger nicolle said...

i'm not a big food network watcher, although you do make a really interesting connection. i think of what little food network i do watch (Iron Chef and Iron Chef America) as something entirely separate from cooking...i don't watch it to learn cooking techniques, but rather to see everyone scramble around in the kitchen and make weird things as fast as they can with some strange theme ingredient. it's a form of amusement out of context...sort of a fetish food porn?

4:46 PM  

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